Bloom Media

Bloom Media successfully collaborated with Lambro Industries, an HVAC/R manufacturer, to assist in the launch of their new Indoor Air Quality (IAQ) product line. Lambro Industries' key objective was to make their products and services more accessible and understandable by leveraging web capabilities and clear communication. Bloom Media was chosen for the task due to their high ratings, budget-appropriate pricing, good return on investment, and their company values, which aligned well with those of Lambro Industries.

Bloom Media's scope of work was extensive and encompassed brand development, layout design and market positioning for the new IAQ initiative. Their responsibility was to ensure that Lambro's message resonated with the intended demographic - mechanical contractors and homeowners. The goal of the project was to align the new IAQ product line with the requirements and expectations of these two key buyer personas, and to promote healthier living inside homes while doing so.

Upon project completion, Lambro Industries was extremely satisfied with the outcome. Bloom Media's efforts significantly strengthened the branding of their new product line, clarified their value proposition, and ultimately achieved alignment between Lambro’s IAQ products and the customers' needs and expectations. This successful partnership was instrumental in aiding Lambro Industries in moving forward in their aim of supporting healthier living, while also making it easier for their partners and end users to do business with them.