Blend Pictures

Blend Pictures was commissioned by the American Society for Clinical Pathology (ASCP), the largest laboratory and pathology membership non-profit organization, to produce a Patient Champion Video. The primary objective was to raise awareness about the crucial role of laboratories in saving lives. Blend Pictures was chosen for this project due to their proximity to the ASCP, budget-friendly pricing, company culture, and the alignment of values. The team from Blend Pictures, comprising 2-5 employees, was tasked with creating a video that combined interviews, B-roll, and informational data and graphics. The final deliverables included a longer version of the video and a shorter one for social media, both completed within a week. Blend Pictures was also responsible for finding the shooting site and the B-roll scene. The project was a last-minute initiative sponsored by Hologic, a medical technology company.