Blend Pictures

Blend Pictures was hired by ASCP, the largest laboratory and pathology membership non-profit organization, to produce a Patient Champion Video. The Executive Producer/Director of Programs & Affiliated Organizations at ASCP chose Blend Pictures for their proximity, budget-friendly pricing, great cultural fit, good value for cost, and talent and vision. The project involved creating two versions of a video showcasing patients discussing their disease diagnoses and the crucial role laboratory professionals and pathologists played in these diagnoses and treatments. The videos consisted of interviews, B-roll, and informational data and graphics. Blend Pictures was responsible for finding the shooting site and B-roll scene and completed the project within a week. The goal was to spread awareness of the life-saving role of laboratories.