Blackcoffee®

Blackcoffee® was hired by a regional corporate catering company to rebrand their business after the COVID-19 pandemic forced them to pivot their model from traditional catering to at-home meal delivery. The project entailed a complete overhaul, starting from the ground up. Blackcoffee® conducted interviews with the company's key team members and customers, and also carried out competitive analysis. They developed a new brand name, logo, messaging, font, and color palette that fit perfectly with the company's new direction. The client praised Blackcoffee® for their thorough approach and appreciated their assistance in finding a web developer for the technical aspects of the project.

Blackcoffee® was engaged by Skwiiki Canadian Poutine Company for their brand strategy and identity. The project marked the third collaboration between the two companies. The Blackcoffee® team conducted extensive interviews to understand the core of the business and its customer set. They worked together to create a unique and defensible position and implemented a plan that included brand identity and brand consistency across the entire customer experience. The client appreciated the world-class quality delivered by Blackcoffee®, always meeting budget and timeline expectations.

Eleven Interiors, a luxury residential interior design firm, sought the expertise of Blackcoffee® to elevate their brand and reach a higher level of clientele. The engagement spanned over a year, starting from February 2021 to April 2022. Blackcoffee® repositioned the company, set up brand guidelines, created a new tagline, and conducted extensive market research. They also developed new brand strategies to improve visibility, voice, and both internal and external communication. The client commended Blackcoffee® for their approach to brand transitioning, which was a key factor in their decision to hire them.