Black Drone

Black Drone was hired by Kumon NA, an educational organization, to enhance their digital marketing efforts. The company lacked in-house expertise in this field and saw opportunities to improve their SEO and website. Black Drone was tasked with deploying and monitoring PPC campaigns, improving the website, and enhancing the company's digital footprint. The immediate goal of this project was to increase leads year-on-year, which would subsequently result in increased student enrollments at the individual locations. After a rigorous selection process, Black Drone was chosen for their competitive pricing, quality of pitch, and overall professionalism.

The scope of Black Drone's work was extensive, encompassing digital strategy, media planning and buying, website and landing page development, creative and content development, tracking, and reporting. The company's services extended across various platforms including TV/Radio, print, and digital. The main point of contact was Armin Hadziomerovic, who handled all communications with the client. Although there were other team members working on the account, the client had limited interaction with them.

The choice to hire Black Drone proved to be a successful one for Kumon NA. The company's digital footprint was significantly enhanced, and they saw an increase in leads year-on-year, which met their immediate goal. The website and SEO improvements also met the ongoing goals set for the project. Feedback from Kumon NA highlighted the professionalism of Black Drone, the quality of their pitch, and their competitive pricing.