Bixa
visit site- $10,000+
- 10 - 49 employees
- Alexandria, VA
Bixa, founded in 2012, is a research studio that specializes in market research and marketing strategy. The two-person team operates out of Alexandria, Va. and provides services such as interviews, observational research, and surveys. They work with large to mid-sized enterprises in IT, advertising and marketing, and business services among other industries.
Client Insights
Industry Expertise
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
Client Size Distribution
Small Business (<$10M) 15%
Midmarket ($10M - $1B) 55%
Enterprise (>$1B) 30%
Common Project Size
$10K-$49K 9 projects
$50K-$199K 4 projects
<$10K 1 project
Clients
Highlights from Recent Projects
Bixa was hired by Homeaglow, a platform that connects customers with home service providers, to conduct a customer survey. The aim was to understand customer behavior. Bixa was chosen for their culture fit, cost-effectiveness, and their smart and personable team. The team, consisting of 2-5 employees, designed a research survey and collected data from tens of thousands of customers. The results provided Homeaglow with statistically significant answers to their questions, deep analysis, and qualitative insights.
The software company, adacta, employed Bixa to perform market research. Adacta, which has developed a personal AI-driven smart assistant, selected Bixa due to their budget-friendly pricing, culture fit, cost value, and alignment with company values. Bixa's team of 2-5 employees conducted a feature survey, conjunct analysis, and a Van Westendorp Pricing Survey. The findings and recommendations from these surveys helped adacta understand their market better.
Vention, a company that partners with innovative companies to provide software engineering expertise, engaged Bixa for market research and strategic marketing decisions. Bixa was chosen for their culture fit, referrals, and alignment with company values. The team at Bixa conducted comprehensive market research, including current industry trends, consumer behaviors, and competitive benchmarks. They also analyzed brand perception and tested messaging strategies. The results provided Vention with detailed insights and actionable recommendations for effective audience engagement.
Timeliness
Service Excellence
Value
Would Recommend
Awards
2024
2024
2024
2024
2024