Bitmetrica

Bitmetrica was hired by Velasca, an Italian direct-to-consumer footwear company, to optimize their online advertising campaigns and generate more qualified leads and sales through paid channels. The project involved a comprehensive audit of Velasca's existing advertising accounts and analytics setup, followed by restructuring of their Google Ads and Meta Ads campaigns for improved targeting and budget efficiency. A key deliverable was the implementation of server-side tracking for more reliable data collection and better attribution across platforms. Bitmetrica's team, which consisted of 2-5 employees, also continuously optimized the campaigns using a data-driven approach, adjusting targeting, creative testing, and bidding strategies to maximize return on ad spend. The decision to hire Bitmetrica was influenced by their competitive pricing, good value for cost, and a referral.