Biond.digital

Biond.digital was contracted by Doji, an online marketplace for used tech, to enhance their performance marketing capabilities, particularly in the area of Google Ads. The project involved an initial audit of existing campaigns, with a proposal for changes to optimize them. Following this, Biond.digital was tasked with setting up and managing new display and shopping campaigns to support ongoing marketing requirements. The third part of the project was to establish conversion tracking and transition campaigns from click to CPA and ROAS. Throughout this project, the Doji marketing team worked directly with a representative from Biond.digital, Amit. An RFP process identified Biond.digital as the most suitable partner for this project, due to their understanding of Doji's business needs and their expertise in search, shopping, and display.