Binary & Co

Binary & Co was hired by Dr. Bill, a medical billing software firm, to manage their paid digital media. The team of 2-5 employees were responsible for handling all aspects of the company's digital media spending, including managing existing channels and experimenting with new ones to increase sales. They also collaborated with the company's marketing team to lead the paid digital strategy. Communication was mainly through virtual meetings and email or messaging apps. The decision to hire Binary & Co was based on a referral, their great culture fit, value for cost, and aligned company values.

Binary & Co worked with an agricultural technology company to amplify a major event through digital marketing on social media and Google. After a successful event, the company retained Binary & Co for other projects. The decision to hire Binary & Co was based on recommendations from marketing partners and internal referrals. The team, consisting of two members, Simon and Rose, set up all campaign details and strategy. They provided a dashboard for tracking results and regularly communicated on strategy adjustments to optimize the campaign.

The Cycling Lawyer, an online legal advice source for cyclists, engaged Binary & Co to build an online marketing program to attract clients. With a limited budget, the aim was to be highly targeted. Binary & Co was selected based on a referral from the company's designer and their clear understanding of the company's goals. Their team, consisting of a principal and an associate, built a sophisticated campaign focusing on users with interests and values similar to the company's after identifying key words. The team's motivation and understanding of the company's goals were key in their selection.