biajee

Biajee was hired by a SaaS company to revamp their brand image and website. The CEO felt that their marketing efforts did not effectively represent the company's capabilities and direction. Biajee was chosen for their shared values and language. Over a period of six months, Biajee led the company's brand transformation, which included strategy, messaging, naming, visual design, and website creation. The process was highly communicative, with clear objectives and milestones. The client appreciated the vendor's thorough research and creative approach. The final deliverables were a cohesive visual language with a complete guideline for future designers and a brand book describing the brand and strategy.

Biajee also provided branding services for Parentip, an online parenting platform. The CEO of Parentip hired Biajee to create value propositions and message mining. Biajee was chosen based on a recommendation and a personal meeting with the CEO. The project involved exploring many direct and indirect competitors to understand the company's B2B and B2C value. The CEO appreciated Biajee's thorough approach and the clarity it brought to the company's value proposition.