biajee

Biajee was hired by a SaaS provider to revamp their branding and website. The company, which specializes in decision-making simulations, felt that their marketing efforts did not accurately reflect their capabilities. Biajee was chosen for their shared values and language. Over a six-month period, Biajee led a complete brand transformation, including brand strategy, messaging optimization, naming, visual identity, and website creation. The process involved in-depth research, workshops, interviews, and design stages. The final deliverables included a new name for the company, a cohesive visual language, brand guidelines, and a new website. The company was pleased with the linear, creative, and communicative process and felt that Biajee had accurately captured their unique selling proposition.

Biajee was also hired by Parentip, an online parenting platform, to create value propositions and message mining. The CEO of Parentip chose Biajee based on a recommendation and a positive personal meeting. Biajee conducted an in-depth exploration of both direct and indirect competitors to understand the company's B2B and B2C value. The CEO was satisfied with Biajee's service package and the understanding they gained of their company's value in the marketplace. In both cases, Biajee worked closely with the clients, maintaining clear communication and delivering results that met the clients' objectives.