Beyond: Putting Data to Work (previously Beyond Analysis)

Beyond Analysis was hired by an advertising agency to provide email marketing services. The team was responsible for creating segmented and targeted customer lists from the agency's customer database, which was used as a foundation for sending emails. They also provided results and analysis on the emails that were sent out. The collaboration involved four people from Beyond Analysis, two of whom handled the daily requests, while the other two ensured that everything ran smoothly. The partnership lasted from June 2019 to September 2021.

Celestyal, a cruise company, engaged Beyond Analysis to help with their marketing strategy and business consulting. The company's goals included scoping a three-year plan for the commercial department, consolidating several large consultancy outputs into a single strategic plan, and analyzing and reviewing data and insights across the business. Beyond Analysis was chosen for their high ratings and great cultural fit. The team, consisting of 2-5 employees, audited existing data, prepared executive communications, and made recommendations on the change management approach for the strategic plan.

NHS Professionals, a healthcare company, hired Beyond Analysis to develop their IT strategy. The objectives were to maximize the value of their data, demonstrate how methodologies used in other industries can benefit healthcare, and change the perception of what great looks like for their industry. Beyond Analysis was selected for their high ratings, cultural fit, company values alignment, and subject matter expertise. The team of over 20 people delivered a MI/BI strategy, provided thought leadership, ran the day-to-day service for MI/BI, and supported the CIO and EXCO in becoming more data aware and data-led.