BEXBRANDS

BEXBRANDS, a team of 2-5 employees, was hired by the candy manufacturer JOYRIDE to refresh their packaging and evaluate a potential brand name change. The company was facing criticism that their packaging was too juvenile and needed to be modernized. BEXBRANDS was selected due to their great culture fit, good value for cost, and alignment with the company's values. The result was a successful packaging refresh and brand evaluation that met the needs of JOYRIDE.

Parallel Brothers, a Tahini manufacturer, hired BEXBRANDS to build their brand and design their products. BEXBRANDS was chosen due to their great culture fit and alignment with the company's values. They created designs for a line of products, including messaging, logo, and the overall feel of the company's color line. The result was a cohesive and appealing brand identity that effectively represented the company.

Seaweed Bath Co., a retailer of hygiene products, hired BEXBRANDS for a full rebrand, including brand positioning, logo design, packaging design, and brand guidelines. BEXBRANDS was selected for their great culture fit, good value for cost, and alignment with the company's values. The team of 6-10 employees communicated primarily through virtual meetings. The result was a comprehensive and effective rebrand that successfully conveyed the company's identity and values.