Beacon Digital Marketing

Beacon Digital Marketing was hired by Cysiv, a cybersecurity company, to implement an integrated tech stack for digital marketing and sales activities. They implemented Hubspot (CMS, CRM and Marketing modules), built a new website, implemented email marketing, paid advertising and Account Based Marketing campaigns, and created content. The VP of Marketing at Cysiv praised Beacon for their Hubspot expertise, their team's breadth of expertise, and their personalized and responsive service. The VP worked daily with a project manager from Beacon, but also worked directly with their CEO and other experts in design, video, SEO, email, and web.

In a project with RiskLens / The FAIR Institute, Beacon Digital Marketing was brought on to manage and measure digital marketing programs, create content assets, and design and engineer major updates to the company's website. Beacon was selected based on a referral. Over the course of the project, at least 20 individuals from Beacon worked on various tasks, ranging from promotional strategy consulting to graphical layout of marketing reports and assets to major updates to the website. The VP of Marketing described Beacon as an extension of their marketing team and praised their continual flow of projects.

Cyderes, another cybersecurity company, hired Beacon Digital Marketing for marketing consulting and website development. The engagement began with a website redesign, where Beacon conducted a discovery phase to determine Cyderes' aspirations and core values, and analyzed their website to determine what was missing. Beacon built the website from scratch using HubSpot on the backend, helped articulate the technology Cyderes specializes in for potential clients, provided consulting on the type of content to put on the website, and created an introductory video for the company. The former CRO of Cyderes praised Beacon's team, particularly their CEO and Account Director, for being incredibly engaged with the project.