BatesMeron Sweet Design

BatesMeron Sweet Design was hired by K12 Coalition, a holding company of professional development businesses, to develop a custom visual identity system. The agency was selected for its high ratings, great culture fit, and talent. The project involved the design and development of websites and marketing campaigns. A team of 6-10 employees from BatesMeron worked on the project, delivering a bespoke visual identity system, brand positioning strategy, website design, and a range of marketing campaigns. The relationship with K12 Coalition is ongoing.

In another project, BatesMeron Sweet Design worked with a marketing professional for real estate developers in the US. The agency was tasked with website redesign and a creative refresh for one of the client's customers. The project took about nine months and involved a complete redesign of the website to give it a modern and fresh look and feel. BatesMeron used WordPress and a significant amount of backend technology for the project. The agency continues to provide maintenance and handle small fixes.

BatesMeron Sweet Design was also hired by K12 Coalition to provide branding services. The agency was responsible for curriculum branding, webpage branding, and collateral branding. A team of 2-5 employees from BatesMeron was assigned to the project. They created a brand identity for the RISE Summer Learning Program and the RedThread Curriculum. The deliverables included a color palette, iconography, illustrations, web pages, brochures, and photography guidelines. The agency was selected for its high ratings, great culture fit, good value for cost, and creativity in their portfolio.