barrettSF

BarrettSF worked with Rubio’s Coastal Grill, a restaurant chain, to rebrand and relaunch the company. The project focused on shifting the brand's image from a Mexican grill to a seafood-focused restaurant. BarrettSF was responsible for creating the brand identity, core advertising strategy, and external messaging. The agency's work covered TV and radio advertising, as well as in-store merchandising. The client praised BarrettSF's ability to capture the brand's voice creatively, and the outstanding copywriting. The partnership, which began in 2013, is ongoing, with Rubio’s Coastal Grill investing between $3.5 and $4 million in the project.

BarrettSF partnered with a building products manufacturer to drive sales of redwood decking. The project aimed to compete against well-funded competitors and involved creative executions. The focus of the project later shifted to other products, such as redwood timbers, targeting architects rather than consumers. BarrettSF was responsible for creative direction and production, which included two different TV campaigns, print and radio advertising, and social assets. The partnership began in October 2012, and the most recent campaign is currently being rolled out, with the client investing over $1 million in the project.

BarrettSF was hired by 2K, a video game company, as their creative agency of record. The project involved creating a comprehensive campaign, including TV, online, social, and PR components. BarrettSF also worked on the company's mobile product, WWE SuperCard, transitioning from in-house marketing to a year-long campaign. The agency's role was to ensure the message was cohesive across all platforms and could extend internationally. The partnership, which began in December 2014, is ongoing. The client praised BarrettSF for their creative ideas and smooth collaboration.