barrettSF

barrettSF was hired by Rubio’s Coastal Grill, a restaurant chain, to assist with their rebranding process. The restaurant chain was changing its name from Rubio’s Fresh Mexican Grill to Rubio’s Coastal Grill to highlight their focus on seafood. barrettSF was tasked with relaunching the brand in San Diego, with a heavy focus on TV and radio advertising as well as in-store merchandising. The company praised barrettSF's creativity and copywriting skills. Since their collaboration started in 2013, Rubio’s Coastal Grill has invested about $3.5 to $4 million in barrettSF's services.

The manufacturing company sought the services of barrettSF to drive sales of redwood, especially for decking, against well-funded competitors. The agency was tasked with creating creative executions to drive demand. Over time, the focus shifted from decking to other products such as redwood timbers. barrettSF was responsible for creative direction and production, producing two TV campaigns, print and radio advertising, and some social assets. The collaboration started in October 2012 and is ongoing, with the company investing over $1 million in barrettSF's services.

2K, a video game company, hired barrettSF as their creative agency of record. The agency was tasked with helping the company execute a full-on campaign, including TV, digital, social, and PR components. barrettSF also worked on 2K's mobile product, WWE SuperCard, treating it like a full-on, year-long campaign. The collaboration started in December 2014 and is ongoing. The company praised barrettSF for their creative ideas and their ability to extend these ideas into different areas, including international markets.