Barcelona Branding Lab

Barcelona Branding Lab was hired by a business consulting company to create and communicate a new brand that would distinguish them from their competition. The vendor was selected based on their professionalism, quality of work, and customer service. The project began with a research phase where the client was actively involved through creative workshops. Barcelona Branding Lab then developed a brand identity proposal, both visual and verbal, and effectively communicated the company's values through all customer touchpoints. Currently, the client still works with the Barcelona Branding Lab, who continue to monitor and evaluate the brand's impact and further develop it through communication strategy, social network management, and web content updates. A team of four, including a creative director, strategic planner, copywriter, and community manager, work on this ongoing project.