BankBound

BankBound was hired by Town and Country Bank to increase conversions, enhance organic search positioning, and optimize SEO. The digital marketing agency, specializing in financial institutions, was discovered through an online search and selected because of their high ratings, cultural fit, and value for cost. BankBound developed a comprehensive strategy that involved SEO, content marketing, and account management. They optimized the bank's website and content for relevant keywords, resulting in improved search engine rankings and increased organic traffic. By creating engaging content like blog posts, they positioned the bank as a trusted community resource, attracting and retaining customers.

SENB Bank enlisted the services of BankBound for a website redesign, SEO, and Google ads. The former Sales & Marketing Manager of the $300 million community bank found BankBound at an ABA conference. The bank chose BankBound due to their affordable pricing, cultural fit, and company values alignment. BankBound provided content, blogs, and designs for the website redesign, alongside managing the bank's SEO and Google ads.

IceCap Group, a private mortgage lender, engaged BankBound to enhance their Search Engine Marketing (SEM) capabilities and extract more actionable information from their SEM and analytics data. The CTO of IceCap Group found BankBound through a referral and selected them due to their affordable pricing. BankBound helped IceCap Group expand their SEM strategy into various channels, analyze the results and cost-effectiveness, and improve marketing ad designs. This also included analyzing the impact of the ads relative to the traffic of IceCap Group's own website and managing goal completions monthly.