Bandwidth Marketing Group

Bandwidth Marketing Group was hired by One Hope United, a social services provider, to develop a new brand and marketing strategy for their early childhood education centers. The goal was to assess the value and potential of a new brand identity for this line of business. Bandwidth conducted a comprehensive analysis of the early childhood education market, evaluating services, brand strategies, and identities. The project was led by Rob Albertson and his team. The client had a previous relationship with Bandwidth and was familiar with their work, which influenced their decision to hire them.

In another project, Bandwidth Marketing Group was engaged by a nonprofit organization to modernize their brand image and positioning. The company needed a strong, unified brand presence for an upcoming breakfast event featuring the mayor of Chicago and several hundred corporate leaders. Bandwidth not only helped with the event but also updated the organization's brand messaging and logo design. They also developed a positioning statement, a rallying cry, and an elevator speech. The project was a success, with the new brand being effectively represented by volunteer leaders in the field.

The Illinois Technology Association, a member-based organization, hired Bandwidth Marketing Group to develop a breakthrough marketing campaign to boost membership sales. The goal was to create a campaign that would draw attention and reinforce the organization's new brand. Bandwidth was selected due to their creative thinking and ability to work within a limited budget. They presented three concepts, refined the chosen one, and handed over the creative concepts and templates for execution. The client worked primarily with the owner/principal of Bandwidth, who led the project.