Bandwidth Marketing Group

Bandwidth Marketing Group was hired by One Hope United, a social services provider, to develop a new brand and marketing strategy for their early childhood education centers. The team led by Rob Albertson conducted a comprehensive analysis of the 'for profit' and non-profit early childhood education marketplace. The goal was to determine the value and validity of a potential new brand for this line of business and assess the costs/benefits of maintaining an additional brand identity. Bandwidth was selected due to their previous successful projects and a strong relationship with one of the key leaders in the business.

For the Illinois Technology Association, Bandwidth Marketing Group was engaged to create a breakthrough marketing campaign to drive membership sales. The company was selected for their creative approach and ability to work within a limited budget. The Bandwidth team held a series of discovery meetings to understand the goals and essence of the brand, presented three concepts for review, and refined the chosen concept. The final creative concepts and templates were handed over for execution through email, direct mail, and social media. The project was primarily led by the owner/principal of the firm.

A nonprofit organization that facilitates volunteer opportunities collaborated with Bandwidth Marketing Group for a branding overhaul and logo redesign. Initially, the goal was to create a strong presence at a large breakfast event, but it expanded to modernizing the organization's brand image and positioning. The Bandwidth team updated the brand messaging, created a positioning statement, a rallying cry, and an elevator speech, and redesigned the logo. They also helped launch the new brand at the breakfast event and to the volunteer leaders. The project, which ran from 2014 to 2015, was managed by the firm's managing director and cost around $50,000. Bandwidth was selected through an RFP process and was recommended by a previous collaborator.