Backstory Branding
visit site- $25,000+
- 2 - 9 employees
- Orem, UT
Client Insights
Industry Expertise
85%
15%
Client Size Distribution
Small Business (<$10M) 15%
Midmarket ($10M - $1B) 70%
Enterprise (>$1B) 15%
Common Project Size
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Clients
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Highlights from Recent Projects
Backstory Branding executed a brand development strategy for PMI, a property management franchising company. Tasked with crafting a compelling brand story, Backstory Branding delivered a modern brand identity, aligning PMI as an industry leader. They developed the company's ideal customer profile, and content frameworks, incorporating a fresh logo and tagline. The strategy was instrumental in guiding the creation of collateral and websites. Across an 11-month partnership, the collaboration ensured a solid brand foundation for PMI's future growth.
Backstory Branding took on the challenge of articulating the brand promise for Optimal Impact, LLC, a growth advisory firm. They assisted in firming up the company name, formulating brand messaging, and designing the logo and website. The collaboration spanned from October 2023 to April 2024. Optimal Impact selected the Backstory Branding due to prior professional connections and a trusted reputation, resulting in a clear brand identity that resonates with their niche audience.
Each collaboration represented here demonstrates Backstory Branding's ability to provide distinct and compelling brand development strategies tailored to the unique needs and industry requirements of the client. Their seasoned expertise has been instrumental in helping companies like PMI and Optimal Impact establish an influential presence in their respective markets.