Backroom

Backroom was hired by a nonprofit organization in New Hampshire to manage their social media marketing initiatives during a gap in staffing. The company was in charge of overseeing the organization's Facebook and Instagram accounts, setting up the ad account on Facebook, and drafting social media posts and newsletters. They also helped create an onboarding plan for the incoming communications person and developed branded templates and social media graphics. The project lasted from March to June 2022 and cost around $10,000. The client was satisfied with Backroom's work, as they were able to effectively fill in the gap and keep the organization's social media presence consistent and engaging.

In another project, Backroom was contracted by Chalk + Chisel, an interactive agency, to help with a major rebranding initiative. The project, which ran from November 2014 to February 2015, involved a discovery phase where Backroom conducted interviews and competitor audits. They then provided a new company name, a full brand identity suite, and a voice and tone guide. Backroom also consulted on the agency's website development process and shared best practices for rolling out the new brand. The project cost between $30,000 and $40,000, and the client was pleased with the results, stating that the rebranding accurately represented their evolving services and re-engaged their internal team.

Lastly, Backroom was engaged by MAKA Media, a children's media company, to assist with branding and design. The company was tasked with creating a name, visual identity, logo, and pitch deck for the client's pre-seed round. The project involved a brand vision exercise, naming exercise, content framework development for the pitch deck and webpage, and design of the visual identity. The client chose Backroom due to its cultural fit, good value for cost, and aligned company values. The client was pleased with the final deliverables, which helped them to effectively present their brand to potential investors.