Backlash

Backlash was hired by a Wedding & Personal Shopper Service to elevate their presence at the National Wedding Shows and maximize PR exposure and return on investment. The goal was to design a captivating wedding stand that showcased their collection and attracted visitors. Backlash was selected through a tender process that prioritized innovation, creativity, and return on investment. The team at Backlash was praised for their clear communication, professionalism, and friendly approach. The contractors they collaborated with to implement and deliver the wedding stand were also highly professional and skilled.

FitXR, an award-winning VR fitness app, hired Backlash to exhibit at the Balance Fitness Festival. The goal was to test the reaction of their product from a fitness consumer while providing a premium brand experience. Backlash was selected from three companies due to their accurate understanding of FitXR's needs and requirements and their ability to work within budget. The project involved the creative design and management of a technology-based exhibition stand that showcased a VR fitness product. The team at Backlash, comprising a client services team, a creative team, and a production agency, was commended for their support.

Beauty Pie, an online beauty brand, engaged Backlash to assist with their pop-up store branding and delivery, as the brand lacked an outdoor element. Backlash was chosen for their personable team and clear response to the brief. The project involved conceptualization, iterations, and final delivery of all creative and staffing elements, including liaising with landlords and managing set up and take down. The team at Backlash, which included account managers, art directors, and designers, was integral to the event process on launch day. The client appreciated the weekly catch-ups throughout the process.