Backlash

Backlash was hired by Beauty Pie, an online beauty brand, to create and implement a pop-up store for their brand. The aim was to introduce an outdoor element to the brand's presence. Backlash was chosen for their personable team and clear understanding of the project brief. The team, consisting of account managers, art directors, and designers, managed the project from concept to final delivery. This included the creation of the store, liaising with landlords, staffing, and managing the launch event. The collaboration was marked by weekly catch-ups and the project was deemed a success.

The company was also engaged by a Wedding & Personal Shopper Service to elevate their presence at the National Wedding Shows. The goal was to inspire visitors with their wedding collection and drive personal shopper appointments. Backlash was chosen through a tender process that focused on innovation, creativity, and return on investment. They designed and delivered a captivating wedding stand that showcased the client's collection and encouraged visitor engagement. The team was praised for their professionalism, clear communication, and friendly approach, resulting in a strong and effective working relationship.

FitXR, a VR fitness app, enlisted the services of Backlash to exhibit their product at the Balance Fitness Festival. The goal was to test the product's reaction from fitness consumers while providing a premium brand experience. Backlash was chosen from three companies for their accurate understanding of the client's needs and ability to work within budget. They creatively designed and managed a technology-based exhibition stand that showcased the VR fitness product. The client was supported by a client services team, a creative team, and a production agency, all of whom contributed to the successful execution of the project.