Baboons

Engaged by Cryptic, a marketing and consultancy firm, Baboons was tasked with defining a unique UX strategy from scratch and integrating AI for inbound leads. Chosen over other contenders due to Baboons' excellent value proposition and aligned company values, the Baboons team, comprising of 2-5 members, was entrusted with this critical project. Prior to the project, Cryptic already had a functioning website, but the different sections lacked cohesion.

Baboons stepped in and carried out a complete redesign of the UX strategy, subsequently bringing harmony and efficient functionality to the website. Also included in the scope of work was the implementation of AI for managing inbound leads. This tech-savvy move allowed for leads to be directly referred to the appropriate internal department, thus streamlining processes and improving efficiency.

In the end, Baboons delivered on the key objectives, effectively transforming the client's online presence and internal operations. The company's comprehensive solution, which meticulously married user-experience design with an innovative technological application, had a significant positive impact on Cryptic. It can be concluded that Baboons not only met the client's expectations but also went above and beyond in terms of service delivery and quality.