Ayima

Ayima was hired by a leading home improvement retailer in the UK to scale their on-page SEO efforts. The goal was to grow their share of voice by producing a significant volume of content for their websites. Ayima conducted a full crawl of over 350k URLs on the retailer's website and narrowed down to 20k pages with the highest potential value. Over six months, Ayima produced 6000 pieces of content for the retailer's team to upload. The work was carried out in two-week sprints with batches of 500 pieces of content delivered regularly. Detailed reporting was set up to monitor the efficacy of each batch of content over time. The retailer worked with Ayima's Content Design Director, the SEO Director, and their Account Manager.

Worldpay, a product analyst company, engaged Ayima to assist with selling on Amazon. The project aimed to counter competitors using Worldpay's name to sell their products, generate more revenue and increase product exposure. Ayima designed the Worldpay page on Amazon, added all their products, and took care of product identifiers, keywords, photographs, and pricing. The deliverable was setting up the brand on Amazon and listing their products. Worldpay worked with five key people from Ayima, including two account managers, a project runner, a paid advertising specialist, and a keyword researcher.

A health service database company hired Ayima to work with Google Ads and Bing with the goal of increasing traffic and reaching their ROAS goal. Although the selection process was not detailed, Ayima was chosen to handle their SEO. The company usually interacted with three persons from Ayima. The specific results of this project were not provided.