Axencia

Axencia was hired by IRAK, an online Quran teaching platform, to handle their web design and development. The project aimed to increase brand awareness, improve website traffic, enhance course enrollment, and boost the visibility of journals, lectures, and publications. Axencia's team of 6-10 employees performed a full audit of the existing website, optimized the site structure, and ensured accessibility and multilingual support. They also conducted keyword research, on-page optimization, and off-page SEO. The team created a content calendar, developed course-specific content, and visual content. They audited existing social media profiles, decided on platforms, and created a regular posting schedule. The project also involved paid advertising, email marketing, analytics and reporting, UX/conversion optimization, and branding and design support. The project was divided into four phases: discovery and audit, implementation of quick wins, content production, and optimization. The results of Axencia's work led to an improved online presence for IRAK, attracting more students, researchers, and donors.