A.wordsmith

A.wordsmith was hired by VersAccounts, a global business software firm, to establish the company as a thought leader in the business systems market and to reach out to their target customer base. A.wordsmith handled press and analyst relations, media placement, speaking opportunities, award applications, content creation, and social media strategy execution. The vendor was selected through word of mouth, interviews, and reference checks. The team, composed of A.wordsmith's principals and senior team members, impressed VersAccounts with their research and preparation skills, despite being unfamiliar with the business software space.

The online marketing company engaged A.wordsmith to improve the ongoing digital communication plans for their clients. A.wordsmith was tasked with identifying opportunities for clients to showcase their thought leadership and industry expertise. The vendor was selected after extensive online research and professional recommendations. A.wordsmith's team implemented a general intake process to understand the unique needs, expertise, and goals of each client before researching potential opportunities. The team was composed of dedicated account managers and a lead supervisor overseeing all accounts.

A.wordsmith was hired by With Love, a nonprofit organization serving children in foster care, to update their website and make it more user-friendly. The goal was to make the content more concise, enhance the user experience, and promote the organization's mission to donors and volunteers. A.wordsmith came highly recommended and was selected for their understanding of the organization's mission and needs. They worked closely with the nonprofit to identify problem points on the current website and create cleaner content that resonated with the audience. The team, composed of four A.wordsmith members and three from the nonprofit, went on to create a visually-compelling website.