Avalency Studio

Avalency Studio was commissioned to develop an e-commerce website for the Parfums Cesar Madfai Perfumes Inc, a family-owned perfume company that creates and sells fragrances based on traditional floral distillation and modern European scent trends. The client was aiming to extend their reach beyond UAE to North American and Montreal markets. The team from Avalency Studio also worked on an automated email system aimed at potential customers, designed to recover lost sales and re-engage those who initially showed interest but did not make a purchase.

A strength of Avalency Studio's solution lay in their value for cost and a recommendation. They assigned 2-5 employees for the task, who developed specific deliverables. These included an Abandoned Checkout Flow, which tracked customers who started the checkout process but didn't finish. If these customers didn't make a purchase after a set time, the system emitted a recovery email armed with a discount. Another deliverable was Browse-but-No-Purchase Flow, which sent follow-ups to customers who viewed products but didn't buy.

The team also designed a devoted Shopify storefront to enable direct online sales to customers. The overall feedback was positive, mainly because Avalency Studio's solutions significantly streamlined the sales process by targeting potential customers at different stages of the buying process. It not only reduced the lost sales but also assisted in re-engaging the customers who seemed to lose interest. The innovative email system Avalency Studio developed significantly contributed to the strengthening of the client-customer relationship.