AUDAX

AUDAX was hired by Zeppelin, a global dealer for heavy construction and mining machinery, to develop a new business model and improve their online marketing and lead generation. Zeppelin's goals were to launch an innovative marketplace for used machines and to improve their corporate websites for better lead generation. AUDAX was chosen for their business-focused approach, broad expertise in various technologies, and their flexibility in resource allocation. The project involved launching the MVP of the used machines marketplace, developing an inspection app, creating a market intelligence tool, and integrating with core classifieds for marketing. For the corporate websites, AUDAX conducted a UX and UI audit, redesigned and relaunched the web version, developed a call center management program, and created a mobile CRM. The team size varied between 5 and 12 members depending on the project stage.

The results of AUDAX's work were impressive. The MVP of the used machines marketplace was successfully launched and further developed. The inspection app and market intelligence tool were also developed and launched, providing valuable insights into market competition and pricing. The integration with core classifieds boosted marketing activities. On the corporate websites, the UX and UI audit led to a clear improvement plan. The redesigned web version focused more on customer experience and acquisition, and the development of the call center management program increased customer satisfaction. The mobile CRM, Zeppelin Navigator, was also successfully developed. The team size varied between 5 and 12 members depending on the project stage.