AtticSalt Branding

AtticSalt Branding was hired by HelloDock, a software company specializing in Bill of Lading paperwork management, to create a unique visual identity and develop a professional brand statement. The team at AtticSalt developed a compelling verbal identity, crafting HelloDock's story, taglines, positioning, and persona. They also produced distinct identity concepts, including logo systems, color palettes, font treatments, and additional brand visuals. Furthermore, AtticSalt redefined the website's structure and user flow, developed several landing page concepts, and provided a detailed content outline for key pages. The final deliverables included a comprehensive brand guide and a website design proposal.

Crossroads Church engaged AtticSalt Branding to create a brand system that aligns with their mission, vision, and values. The project's main objective was to differentiate the church from others with the same name, both locally and nationally. AtticSalt delivered a new logo, brand system, and language that aligns with the church's mission statement. They also developed branding for the church's outreach organization, which operates under the umbrella of the church but has a unique mission.

Tempe Tourism, a destination marketing organization, hired AtticSalt Branding for a brand refresh project. The goal was to elevate the perception of Tempe and strengthen internal buy-in from stakeholders and staff. AtticSalt led a comprehensive brand refresh, including a new logo, updated brand identity, and refreshed brand guidelines. They also refined the copy to align with the brand's new voice and messaging. Additionally, AtticSalt structured the design of Tempe Tourism's new website, creating a modern and engaging digital presence that reflects the destination's vibrant energy.