Atreo

Atreo worked on a rebranding project for MDClone, a healthcare solution company that uses big data. The company needed assistance with messaging and product visuals. Atreo provided a comprehensive rebranding service, working closely with MDClone's management team to revamp the brand strategy, visuals, and messaging. They also redesigned the company's website, handling wireframes, website map, and page designs. A project manager was assigned to the project, and different teams within Atreo were involved in various parts of the rebranding process. The client chose Atreo due to their high level of professionalism and technical knowledge.

In a separate engagement, Atreo was hired by Firebolt, a software startup, for a branding initiative. The goal was to elevate the company's brand to match that of its top competitors. Atreo conducted customer interviews and other peripheral work to gain insight into the company. They used a collaborative, interactive approach that involved various stakeholders in the presentation sessions, which helped align everyone on the direction of the brand. Atreo also provided web design services, games, office design, and other collateral. The team composition varied depending on the project phase, with the head of strategy and executive team members involved in the initial conceptual phase and account managers and other team members in the more concrete phase.

Atreo was also hired by Gong, a leading revenue intelligence platform, for a branding project. The goal was to create an instantly recognizable brand that represented the company's values and made its customers and prospects feel seen and comfortable. Atreo led the branding project for six months, starting with strategy to understand the company's identity, then moving on to messaging and visual tracks. The project resulted in the launch of a new website, brand guide, logo, colors, and typography. The main Atreo team members involved in the project included a strategy manager, messaging expert, UX designer, and UI designer.