Atin

Atin was tasked by Ariel, a bold, London-based premium luxury jewellery and eyewear company, to reinvent its brand identity and develop an e-commerce website. The goal was to establish a distinct brand identity and visual system that communicated the brand's essence and justified its premium price point. Additionally, they were to set up a seamless, high-performance e-commerce platform to act as the firm's new digital flagship, supporting its global expansion and new retail activations.

Selected over others due to their high ratings, geographic proximity, and shared values, Atin’s 2-5 member team embarked on this mission. They were tasked with an extensive reimagining of Ariel's brand architecture and the designing of a new digital flagship. The aim was to develop a cohesive system to support Ariel's global growth and retail activations. The scope was broad, touching every facet of Ariel's visual and digital identity.

The results of Atin's work were impressive. They completely redesigned Ariel’s branding strategy and developed a successful e-commerce site. Their tailored approach helped Ariel better communicate its brand value while justifying its high-end pricing. This significant development has accelerated Ariel’s global growth, enabling the brand to establish its retail presence worldwide. The company praised Atin for its professional execution and its ability to align its work with Ariel's company values.