Atigro

Team Results USA, a company that provides leadership and team training, hired Atigro to improve its branding and messaging. Despite their well-established methods and global reputation, Team Results was struggling to articulate their unique approach in a field riddled with clichés and overpopulated with unqualified trainers. The client wanted a simple, exciting narrative that would differentiate them from their competitors while avoiding jargon. After meeting Atigro's CEO, Ken Fischer, at a CEO gathering, they decided to engage them for the project.

Atigro's branding specialist, Deb Lavoy, embarked on an in-depth analysis of the client's brand, involving discussions with Team Results' small team and two client focus groups. The goal was to distill diverse perspectives into a compelling narrative that would attract new clients. The major challenge was to verbalize a concept that couldn't be easily expressed in words and distinguish Team Results in a saturated market rife with sameness and dubious claims.

The resulting work from Atigro provided Team Results with a clearer understanding of their unique selling proposition and how to communicate it effectively. By helping the client cut through the noise in their field, Atigro managed to articulate Team Results' special qualities in a way that was simple, punchy, and factually correct, meeting the project's goals.