Atigro

Atigro was hired by Team Results USA, a company specializing in leadership and team training and development, to assist in refining their brand message. Despite having a unique approach and a strong global reputation, Team Results USA struggled to articulate their value proposition in a clear and compelling manner. Atigro was tasked with creating a simple, engaging narrative that accurately conveyed the company's services and distinguished them in a field often criticized for clichés and lack of authenticity. Atigro's specialist, Deb Lavoy, engaged with Team Results' team and two client focus groups to gain diverse insights and perspectives.

The project resulted in a deeper understanding of the challenges faced by Team Results USA in communicating their uniqueness in a saturated market. Atigro was successful in creating a common narrative that not only reflected the company's distinctiveness but also stimulated interest among potential clients. The new branding message was well-received, effectively cutting through the industry's negative reputation and positioning Team Results USA as an honest and reliable provider in the field. The project underscored Atigro's ability to craft clear, impactful brand messages that resonate with target audiences.