Astriata

Astriata was hired by Public Policy Partners to revamp their logo and branded materials including website, e-newsletter, and business cards. The client was impressed with Astriata's previous design work and their commitment to providing personalized attention. After a detailed meeting with Astriata's CEO and design team, three logo options were proposed, each with multiple color schemes. The client chose the design that best represented their firm and Astriata refined it based on their feedback. The final logo was then incorporated into all branded materials. The client worked closely with Astriata's CEO and a coordinator throughout the process.

Astriata was engaged by ArcherPoint, a professional services technology company, to rebrand their organization and revamp their website. The project was initiated due to significant market and product changes from Microsoft. Astriata conducted user testing and detailed interviews to understand the response to the brand and website. They then worked on improving the website's usability, design, and messaging. Astriata also assisted in migrating to another CMS platform and brought in an SEO expert to maintain the client's online presence. The client had previously worked with Astriata and chose them for this project due to their detailed proposal. The project, which began in September 2020, is ongoing.