Astriata

Astriata was hired by Public Policy Partners, a public policy and governmental affairs services company, to revamp their branding materials. The company's logo, website, e-newsletter, and business cards hadn't been updated since the company's inception and required a fresh look that reflected the energy they brought to their work. Astriata was selected for their quality work and high level of client attention. The design team at Astriata worked closely with the client to develop three logo options with multiple color schemes. After careful consideration and feedback, a final logo design was produced in various formats for different uses. The new logo was then incorporated into the redesign of the company's e-newsletter, business cards, letterhead, and other marketing materials. The client worked directly with Astriata's CEO and a coordinator who handled all logistics of the project.

Astriata was hired by ArcherPoint, a professional services technology company, for a web revamp and branding project. ArcherPoint was undergoing significant market and product changes and needed to rebrand to align with a Cloud-based, technology-focused consulting firm. Astriata delivered a detailed project plan which included user testing, website overhaul, and improved site usability and messaging. The project also involved migrating the company's established online presence to another CMS platform and bringing in an SEO expert to maintain rankings and online presence. The client worked with Astriata's CEO, a project manager, two designers, two developers, and three SEO people. The engagement, which began in September 2020, is ongoing and the total investment so far is around $130,000.