Arcane

Arcane, a digital marketing firm, was hired by Lunapads, a company that produces reusable menstrual care products, to enhance their online advertising efforts. Arcane developed a digital strategy for Lunapads, managing their Facebook and Google Ads, creating designs, and providing copy for their advertisements. They also offered technical support for the backend of Lunapads' website. Arcane's team, led by account managers, consisted of search engine and social media marketing specialists, and a design group. Since their engagement that began in September 2018, Lunapads has invested around $75,000 in their services. The collaboration is ongoing and Arcane's client-centric and flexible approach has made them a valuable asset to Lunapads.

In another project, Arcane was contracted by the Canadian Association of Optometrists (CAO) to develop a digital marketing campaign promoting eye health and vision care. The target audience was women aged 35-55, primarily responsible for family healthcare. Arcane created a comprehensive digital strategy, including creative concepts for Facebook, Instagram, and YouTube, conducted media buying, and handled all tracking and reporting. The Arcane team was composed of an account director, a creative director, a senior manager, and a junior associate. The campaign aimed to not only reach the target audience but also to encourage more engagement and effectively measure reach. Their innovative approach to this project has led to a successful collaboration.