Arcane
visit site- $25,000+
- 50 - 249 employees
- London, Canada
Arcane is a digital agency based in London, Canada. They were founded in 2011 and have a team of 86 employees. They specialize in marketing strategy, digital strategy, and PPC advertising for primarily midmarket clients in the consumer products, retail, and eCommerce industries.
Client Insights
Industry Expertise
40%
30%
30%
Client Size Distribution
Small Business (<$10M) 20%
Midmarket ($10M - $1B) 70%
Enterprise (>$1B) 10%
Common Project Size
$50K-$199K 2 projects
Clients
- Roots Canada
Highlights from Recent Projects
Arcane worked with Lunapads, a company that creates reusable menstrual care products, to enhance their online advertising efforts. Lunapads required a more effective approach to digital marketing and lacked in-house resources. Arcane provided a range of services including strategy creation, management of Facebook and Google Ads, and design and copy for advertisements. The dedicated team from Arcane included account managers, search engine and social media marketing specialists and a design group. The partnership, which began in September 2018, has cost Lunapads around $75,000 so far and is ongoing.
The Canadian Association of Optometrists (CAO) hired Arcane to develop an eye health and vision care campaign aimed at encouraging Canadians to visit their optometrist. The goal was to reach their target group of women aged between 35-55, who are primarily responsible for health care in families, and encourage more engagement. Arcane developed an overall digital strategy, including creative concepts for execution on Facebook, Instagram, and YouTube. They also conducted a media buy and handled all the tracking and reporting. The collaboration involved the account director from Arcane working closely with the director of communications and marketing for CAO.