ApricusIT

ApricusIT completed a project for a B2B marketing automation platform that involved migrating their existing platform to the cloud. The goal was to accommodate a demanding global customer base, ensuring performance across Europe, Asia, and North America, all while staying within a strict budget. The project was complex due to the large volume of files and data, and the need to operate across geographically distributed regions. ApricusIT provided a team of four architects who guided the transformation implementation. The client had a positive and collaborative working relationship with ApricusIT, which made the decision to work with them easy.

In another project, ApricusIT was hired by a B2B marketing automation software company to integrate a third-party solution into their existing platform. The goal was to offer a visual no-code HTML banner design solution, which would allow users to create HTML versions of their designs without any coding skills. ApricusIT provided a team of four, including an enterprise architect, solutions architect, a senior developer, and a QA engineer. The team successfully integrated the third-party solution, overcoming challenges related to security and the need for a seamless user journey.

ApricusIT also worked with a media and marketing company to solve the problem of data consistency throughout a campaign life-cycle. The challenge was to manage projects across teams and platforms, which often used different names for the same entities. ApricusIT developed and trained a machine learning model to automate the taxonomy mapping routines, allowing thousands of taxonomy tags to be mapped within minutes. The project was split into three phases: visioning, proof of concept, and MVP. The client had a successful established working relationship with ApricusIT and appreciated their knowledge of martech architecture.