après- creative studio

Après- creative studio was tasked by the Royal Stranger, a furniture company, to revitalize and rebrand their visual identity. The objective was to align their identity more closely with their brand's persona—expressive and fueled by architectural precision and artistic curiosity. The project's scope encompassed a wide range of tasks including brand analysis, defining visual strategy and creative direction, redesigning, and refining brand identity elements such as logo, typography, and color palette.

Through strategic exploration, après- creative studio completed the process of identifying Royal Stranger's brand positioning, values, and visual needs. The process incorporated detailed research, concept development, and multiple design iterations. The final visual system was designed with a compelling amalgamation of key elements such as logo evolution, typography, color palette, graphic elements, and visual guidelines which echoed the brand's unique qualities and aims.

Visual guidelines and recommendations were elaborated by après- creative studio to support the future use and evolution of the brand, ensuring consistency and effectiveness. The creation of brand assets and strategic application of the brand across different communication touchpoints cemented Royal Stranger's rebranded identity. The collaborative and meticulous approach from après- creative studio successfully reinvigorated the visual identity for Royal Stranger, delivering a polished brand toolkit and aligning the brand's visual presence with its distinctive ethos.