AppAgent

AppAgent worked with a mobile game developer to expand their main game through User Acquisition (UA) optimization, App Store Optimization (ASO), and the creation of data dashboards for better profitability prediction. AppAgent's team of 2-5 professionals provided consultation and hands-on work, defining the marketing strategy, managing marketing campaigns, and creating necessary creatives. They also built complex Google Data Studio Dashboards to support decision-making. The project was successful, and the client found AppAgent through an online search and referral.

In a project with Huuuge Games, AppAgent was hired to uncover a new creative strategy for Huuuge Casino and conduct a GamePlan diagnostic, which included a creative audit for Facebook campaigns. The team of 2-5 from AppAgent improved creative performance by diagnosing the problem and enhancing the methodology and testing based on the creative strategy. Huuuge Games found AppAgent through an online search and chose them due to their geographic proximity, budget-friendly pricing, great culture fit, and good value for cost.

AppAgent also worked with Muus Collective, a female-founded studio building fashion-centric, community-driven mobile games. The objective was to manage the soft launch of a mobile game called Bellemint. AppAgent’s team managed user acquisition campaigns on Meta, reported performance, came up with campaign optimization strategies, created ad creatives, and provided feedback on the game experience and App Store assets. The client, who had previously worked with AppAgent, chose them due to their budget-friendly pricing, good value for cost, and alignment with company values.