App Guardians (AGN )

App Guardians (AGN) was hired by ARO, a mobile app that aggregates all restaurant offers, experiences, and events. The project involved user acquisition, paid ad management, and building the foundation for the company's story. AGN's team of 6-10 employees executed this project in phases, starting with a comprehensive marketing audit, App Store Optimization, user acquisition, and creatives. The next phase involved the launch of paid ad campaigns managed by AGN, which included competitor research, target demographic discovery, KPI identification, ad copywriting, and ongoing campaign optimization. The results have been successful with the company beating industry benchmarks for customer acquisition costs under the guidance of AGN.

AGN was also hired by a digital fandom collectibles company to boost app downloads, manage ad spend, and provide creative insights. The project was handled by a team of 2-5 AGN employees who provided expert guidance on ad spend, creative strategy, budgeting, target markets, and audience personas. The result was a significant boost in downloads and overall success of the mobile game launch.

A health and wellness app company hired AGN to acquire users efficiently, improve app store ratings, and provide recommendations on enhancing the app experience. A team of 2-5 AGN employees provided strategic direction, martech stack recommendations, monthly performance reports, and an ASO report. They also audited the user experience and provided recommendations for improvement. The results were a jump-start in enrollment growth and improved performance of the app.