Apex Haris

Apex Haris collaborated with a Dubai-based citizenship and investment consultancy to enhance their digital marketing and lead generation. The company, serving high net worth investors seeking citizenship and residency through investment, had specific objectives. These included boosting qualified leads, raising enquiries for their programmes, bettering their Google visibility, decreasing the cost per qualified lead, and enhancing website and landing page designs. Apex Haris, chosen for their industry ratings, affordable pricing, and understanding of lead generation, was referred to the company.

Apex Haris' scope of work extended from campaign strategy to the technical elements needed to track and enhance lead generation. They were responsible for setting up and managing Google Ads campaigns, leading keyword research and audience targeting efforts, and creating and optimizing landing pages. Apex Haris also spearheaded the setup of GA4 and Google Tag Manager, tracked conversion and leads, and continuously reviewed and tweaked campaign performance for optimal results. The work further involved lead quality analysis and reporting.

Apex Haris not only met but exceeded their initial goals, generating more relevant inquiries and better-quality leads from genuinely interested parties, rather than simply inflating lead volume. The attention to enhancing the user journey - from the initial Google search up to completion of the enquiry form - fostered more successful outcomes. Apex Haris' impressive execution was well-aligned with the company's values, offering good value for the cost and setting a high standard in lead generation work.