AP Collective

AP Collective was contracted by KGen, a multi-chain Web3 protocol backed by VeriFi, to boost visibility and community development during KGen's $30M funding announcement and rKGEN token launch. As the primary Web3 marketing and go-to-market partner for KGen, they aimed to uphold KGen's reputation as a top-notch blockchain gaming platform. This significant task was achieved through strategic influencer and ecosystem expansion marketing. AP Collective strategically targeted various blockchain ecosystems, drawing in users, and expanding their reach.

In terms of the scope of work, AP Collective was involved in several areas. First, influencer & KOL marketing: potential crypto influencers and content creators were sought out and coordinated across Web3 gaming, DeFi, and airdrop communities to lend their support to KGen's launch. Second, multi-chain campaign strategy: with their expertise, they adeptly targeted audiences across multiple blockchain ecosystems, extending KGen's capacity and growth. Third, community growth and amplification: they collaborated with all relevant parties across creators, communities, and partners to stir organic activity on Crypto Twitter.

Their involvement didn't stop there; token launch execution also fell under their purview. Rendering full-scale campaign management for the rKGEN launch, they artfully targeted Web3-native audiences across multi-chain communities. Last but not least, AP Collective's founder, Abhishek Pawa, served as a legion member, offering valuable strategic guidance on narrative positioning and messaging across the wider crypto twitter community. The positive results from AP Collective's efforts speak volumes about their ability to deliver for their partners.