Antonym

Antonym was hired by an independent production company to increase business awareness and refine their brand image. The company President found Antonym through a referral and was drawn to their high ratings, geographic location, and value for cost. Antonym was tasked with developing a branding strategy and executing assets to expand the company's reach. They worked to evolve the company's voice and incorporate this new vision into their online presence. The company was pleased with Antonym's work, noting that the copy and assets provided were in line with their original mission statement while reaching new audiences.

MAC Cosmetics, a global manufacturer and retailer of entry-level prestige makeup and skincare, employed Antonym to create their monthly newsletter for pro-level customers. The director of MAC Cosmetics found Antonym through a referral, and was impressed by their high ratings, culture fit, and value for cost. Antonym was responsible for interviewing industry insiders and writing long-form narratives for the newsletter. Their goal was to inspire and educate consumers, build brand loyalty, and encourage product purchases. MAC Cosmetics gave positive feedback on Antonym's work, praising their ability to deliver rich and captivating storytelling that resonated with their brand voice.

Bright Co., a company that produces creative projects for beauty, fashion, and wellness brands, partnered with Antonym to develop a strategy deck. The founder of Bright Co. found Antonym through a referral and previous work together. They appreciated Antonym's high ratings, culture fit, and alignment with company values. Antonym was tasked with summarizing 10 hours of interviews and meetings into a 20-page presentation with four rounds of revisions. The founder was satisfied with the coherent strategy deck that Antonym produced.