Antonio & Paris

Antonio & Paris were hired by Thermo Fisher Scientific, a company that provides scientific solutions, to create assets to educate the reproductive health community on the tests they provide tools for. They were also tasked with working with a third company to house those digital assets and recreate and deploy global versions of those assets. The project was initiated with market research, followed by the creation process, which included providing copy and creative design. The team then worked with the third company to upload and house the assets. The final stage was a global rollout, where Antonio & Paris' experience allowed them to give perspective on what was needed to move forward in different regions and be sensitive to each audience.

Antonio & Paris were engaged by a Pharmacy Benefit Management company for a rebranding project. The company wanted a name and brand that fully reflected their national scope and presence. Antonio & Paris were chosen for their great culture fit and alignment with the company's values. The team at Antonio & Paris worked on creating a brand that would serve as a true reflection of the company's nationwide presence and scope.

OncoCyte Corporation, a development-stage diagnostics manufacturer, hired Antonio & Paris for a rebranding project to match their new strategic vision. Antonio & Paris went through a discovery phase, interviewing physicians in their space to test their messaging, branding documents, and value proposition. They were also involved in naming all the products of OncoCyte Corporation. The rebranding project included changing the look and feel of their website, marketing documents, sales brochures, and other collateral. The new brand was presented to the organization. The project was completed between September and November 2019, with an investment of around $200,000.