Antonio & Paris

Antonio & Paris was hired by OncoCyte Corporation, a development-stage diagnostics manufacturer, to conduct a complete rebrand of their organization to match their new strategic vision. The project involved a discovery phase where Antonio & Paris interviewed physicians to test the company's messaging, branding documents, and value proposition. The team at Antonio & Paris was also responsible for the naming of all OncoCyte's products. The implementation phase saw changes to the company's website, marketing documents, sales brochures, and other collateral. The project, which ran from September to November 2019, cost around $200,000.

Antonio & Paris was contracted by Thermo Fisher Scientific to create assets to educate the reproductive health community on the tests the company provides. The project involved market research, creation of highly technical assets, and working with a third-party company to house these digital assets. The team at Antonio & Paris also provided copy and creative design. The experience and expertise of the team enabled a successful global rollout of the assets, with careful consideration given to the needs and sensitivities of different regional audiences.

Antonio & Paris was engaged by a Pharmacy Benefit Management company for a rebranding project. The objective was to create a name and brand that fully reflected the company's national scope and presence. The company chose Antonio & Paris for the project due to their cultural fit and aligned company values. The team at Antonio & Paris successfully delivered on the project, helping the company achieve a brand that accurately represented its national presence.