Anthony Pearce - PPC Freelancer

Anthony Pearce - PPC Freelancer was hired by an IT support and services company to drive higher quality leads, optimize keywords, manage budgets, and improve overall campaign performance. The company was chosen due to its budget-friendly pricing, quick response time, and alignment with the client's values. The project involved a single employee from Anthony Pearce and included tasks such as campaign strategy and planning, campaign setup, bid management, campaign monitoring, landing page optimization, and reporting and analysis. The company successfully delivered a well-structured campaign strategy, regular performance reports, and detailed suggestions for campaign improvement based on analysis.

The second project was with Ivy House, a company that creates bespoke leadership and talent development solutions. The goal was to manage the day-to-day running of the account, reduce the cost per conversion, and increase the conversion rate. Anthony Pearce was chosen for his high ratings and good value for cost. The scope of work involved managing the technical aspects of the Google Adwords account, expanding into Bing/Microsoft advertising, generating highly-qualified leads, and reducing the cost per conversion.

In the third project, Anthony Pearce was hired by ISMS.online, a software company that provides ISO 27001 and compliance solutions. The goal was to increase demand using PPC, gain more brand awareness, and position the company at the forefront of compliance and information security in search. The project involved tasks such as keyword research and analysis, campaign strategy development, ad copywriting and creative development, bid management, performance monitoring, and reporting. The company was able to deliver on all these tasks, resulting in increased brand awareness and demand for the client's services.