Antedote

Antedote was hired by Oakley, a sports equipment manufacturer, to conduct remote user testing and uncover user needs for their Radar Pace project. The project involved recruiting runners and cyclists to engage in a six-week training plan, with Antedote responsible for study design, participant recruitment, and user experience evaluation. The team at Antedote provided a comprehensive overview of the user experience, including user summaries, transcripts, and customer segmentation. The feedback from Oakley was positive, highlighting Antedote's innovative approach and the valuable insights they provided.

In a project for Tonal, a leader in connected fitness, Antedote was tasked with determining pricing for future products and optimizing the positioning strategy for a new product. The project involved both qualitative and quantitative research, positioning recommendation, price sensitivity, and feature importance. The team at Tonal praised Antedote for their culture fit, value for cost, and alignment with company values.

SafKan Health, a company specializing in ear cleaning devices, hired Antedote to conduct market research for their new product. The goal was to understand the target consumer, gauge the likelihood of purchase, and identify any issues faced by these consumers. The project was a success, with Antedote delivering key insights on the potential consumer base and the viability of the product concept. SafKan Health commended Antedote for their high ratings, budget-friendly pricing, and alignment with company values.