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Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

Client Insights

Industry Expertise

Consumer products & services


Financial services


Information technology




Client Size Distribution

Midmarket ($10M - $1B) 40%

Enterprise (>$1B) 60%

Common Project Size

$50K-$199K 2 projects

$200K-$999K 1 project

$10,000,000m+ 1 project


  • Sonos

Highlights from Recent Projects

Overall Rating

6 Reviews

Antedote was hired by Tonal, a leader in connected fitness, to help determine future product pricing and optimize the positioning strategy for a new product. The Antedote team, consisting of 2-5 employees, conducted multiple phases of work including qualitative and quantitative research, and provided recommendations on positioning, price sensitivity, and feature importance. The company was chosen for its great cultural fit, value for cost, and company values that aligned with Tonal.

Antedote was engaged by a global consumer products company specializing in outdoor power equipment to define target customer personas for better marketing and communication. The project expanded to include persona-driven product development roadmaps. Antedote conducted market research and customer interviews worldwide, delivering a detailed persona overview, a communication strategy, and product development roadmaps. The company was selected for its professionalism and effectiveness.

Oakley, a manufacturer of sunglasses and sports equipment, hired Antedote to perform remote user testing and uncover user needs. The project involved organizing access to five countries and studying the needs of cyclists, golfers, and urbanites for Bluetooth connected sunglasses. Antedote was also hired to understand women's mental model for choosing sunglasses through user interviews in London and Barcelona. The Antedote team created the entire study design, developed relationships with recruits, and evaluated user pain points. Oakley was impressed with Antedote's innovative approach to remote ethnography.



Service Excellence




Would Recommend