AnswerShare

Aker Ink, an integrated PR and marketing agency, partnered with AnswerShare to boost their AI visibility and recommendations. AnswerShare was chosen for their high ratings, good value for cost, and alignment with Aker Ink's company values. A small team of 2-5 employees from AnswerShare was tasked with the project. They successfully developed and implemented a technical translation layer for Aker Ink’s website which is now more accessible to AI platforms. The preservation of Aker Ink's existing website and the implementation of a broader generative engine optimization strategy has increased awareness and leads for the agency.

AnswerShare's solution involved creating a machine-readable version of Aker Ink's approved website content. Additionally, they structured the information ensuring that AI systems could easily retrieve it based on meaning. They also connected factual claims to supporting sources for verification. The team's efforts have resulted in accurately representing Aker Ink in AI-generated answers. This has successfully increased awareness, thought leadership, and leads for the agency, thus fulfilling the company's primary goals.

In terms of feedback, Aker Ink expressed satisfaction with the project's outcome. AnswerShare's work not only increased the company's AI visibility but also preserved and enhanced their existing website and brand. The agency is particularly satisfied with the fact that AnswerShare’s solution provides AI systems with more accessible information about their expertise, services, and brand. Aker Ink also mentioned that this new infrastructure considerably supports their broader generative engine optimization strategy.