Anika Digital

Anika Digital was hired by Maya Skincare, a UK-based e-commerce brand, to enhance their online presence and performance. The digital agency was chosen for its high ratings and was tasked with a variety of responsibilities. Anika Digital conducted a comprehensive audit of the website to identify areas for improvement, such as speed, usability, and structure. The team also provided valuable insights into product page structure, category organisation, and customer journey improvements to boost conversions. They also rewrote key pages, product descriptions, and meta data to better align with the brand's voice and engage customers effectively. Furthermore, they implemented changes to the checkout flow, CTAs, and layout that resulted in a more streamlined shopping experience and increased sales. Lastly, they set up and refined Google Analytics and tracking tools to provide clear, actionable data on customer behaviour and campaign performance. Overall, Anika Digital's efforts significantly improved Maya Skincare's online sales and search engine rankings.