Ampersand Consulting
visit site- $100,000+
- 10 - 49 employees
- Aventura, FL
One12th, founded in 2012, is a boutique consulting firm headquartered in Miami. The 16-person company specializes in digital strategy, but also provides a variety of other digital services. They provide AI, BI & big data consulting & SI, conversion optimization, CRM consulting & SI, and business consulting services. Their clients are enterprise businesses, but they work with mid-market and small businesses too. These clients are in the real estate industry, while some are in retail, e-commerce, and other industries.
Client Insights
Industry Expertise
50%
20%
15%
10%
5%
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 15%
Enterprise (>$1B) 75%
Common Project Size
$200K-$999K 1 project
Clients
- Arizona State University
Highlights from Recent Projects
Ampersand Consulting was hired by Lennar, the largest homebuilder in the US, to boost their social media presence and attract international buyers. The team at Ampersand managed all aspects of Lennar's digital marketing, initially focusing on social media and later shifting to demand generation through Facebook and Google Ads. They implemented a data-driven approach to digital marketing based on predictive analytics. The project, which began in early 2016, is still ongoing. The client has expressed satisfaction with Ampersand's services, citing their ability to understand different markets around the world as a key strength.
In another project, Ampersand was brought on board as a digital marketing partner for a loungewear company. They handled all aspects of the company's digital marketing, from advertising to social media. This involved an in-depth analysis of the market landscape, competitors, advertising platforms, target audiences, and buyer profiles. The first project with this company started in late 2017, and Ampersand was retained for a second project with a new company after the first was sold.
For Lennar International, Ampersand was tasked with establishing a social media presence to build brand awareness and trust. The project began with creative development and social media set up, before shifting focus to performance optimization. Ampersand implemented a tracking system to monitor metrics and increase engagement. The project, which began in October 2016, is ongoing. The client praised Ampersand for their local presence, focus on the project, and expertise in international social media.