AMP Agency

AMP Agency partnered with Incredible Foods, an allergy-friendly food manufacturer, to launch their first product, Perfectly Free. AMP Agency developed a comprehensive marketing plan, which included digital, media, influencer, and event-based marketing. They also created the overall creative look for the brand's ads and marketing materials. A/B testing was utilized for messaging and programmatic paid social and paid search. The agency also helped expand the brand's media plans and digital plans, and created a TV ad. The brand strategy developed by AMP Agency provided a clear structure for the brand. The company invested $20,000 to $40,000 monthly for AMP Agency’s services and has been working with them for approximately a year.

AMP Agency collaborated with Ansell, a protective wear company, to create and execute media and creative recommendations. The agency created a media campaign, targeting the company's demographic and creating assets for use in digital and traditional spaces. They also conducted pre and post market research to determine the return on investment. The agency was chosen for their thought leadership in the college market area, which was Ansell's target market. The agency is on an annual retainer with Ansell, with individual projects ranging from $10,000 to $50,000. They have had a successful ongoing relationship for nine years.

AMP Agency worked with a digital marketing agency to execute plans and strategies for Google channels, focusing on paid search and shopping. The goal was to increase sales over time. AMP Agency provided paid advertising services and helped the client's website rank higher, leading to 80% of their customers coming from the internet. They also set up an app for the client that allowed customers to leave reviews. The agency was praised for their effective communication, responsiveness, and productive weekly meetings. The relationship was collaborative, with the agency bringing new ideas and receiving feedback well.