AMP Agency

AMP Agency was hired by Ansell, a protective wear company, to provide media and creative recommendations and execution. The agency's work involved creating a media campaign, building a strategy around the targeted demographic, and executing the media plan in both digital and traditional spaces. AMP Agency also conducted pre and post market research to determine the return on investment. The relationship has been ongoing for nine years, with AMP Agency on an annual retainer and executing individual projects ranging from $10,000 to $50,000.

In a project for a digital marketing agency, AMP Agency was tasked with developing and executing strategies for Google channels, focusing on paid search and shopping to increase sales over time. AMP Agency provided paid advertising services, helping to improve the company's website ranking and setting up an app for customer reviews. The AMP Agency team communicated effectively and efficiently through email and slack, with weekly meetings proving productive and collaborative.

AMP Agency was engaged by Incredible Foods, a manufacturer of allergy-friendly food products, to launch their first product, Perfectly Free, in the market. The agency developed a full marketing plan, carried out A and B testing for messaging, and utilized programmatic paid social and paid search. AMP Agency also created a TV ad and helped in developing the overall brand strategy for Perfectly Free. The project evolved from a project basis to a monthly retainer, with the company investing $20,000 to $40,000 monthly for AMP Agency’s services.