Alter Set

Tokyobike Poland, an official partner of the tokyobike brand in Tokyo, engaged Alter Set to create a video campaign highlighting the philosophy of 'Tokyo Slow' and showcasing the unique attributes of their bikes. The store owner found Alter Set through a referral and chose them for their high ratings, budget-friendly pricing, cultural fit, and creativity. A team of 2-5 employees from Alter Set were assigned to the project. They started by understanding the brand's identity, vibe, and philosophy, then prepared mood boards and soundtrack propositions before proceeding with the filming process. The outcome was a video that perfectly encapsulated the urban cycling experience and resonated with city cyclists. It was praised for aligning perfectly with Tokyobike's brand and appealing to their target audience.