All Purpose Creative

All Purpose Creative was hired by Modo, a car sharing cooperative, for their 25th anniversary project. The aim was to create a storytelling piece that focused on the experiences of their members. All Purpose was chosen for their proven track record in storytelling. The project began with discovery meetings to clarify the deliverables. All Purpose then took over the project management, conducting interviews, filming, and post-production, coordinating with Modo as needed. The team was composed of various professionals from All Purpose who directed, edited, filmed, and performed post-production activities, supported by the Modo marketing team. The final product was a variety of efficiently delivered cuts, which received positive feedback from Modo for their professionalism and kindness towards the members.