ality

Ality was hired by a tech services firm catering to online grocery companies to enhance their social media recruitment presence. The scope of their work included content creation for recruitment pages, design assets, copywriting, and managing the content calendar. They also played a strategic role in cross-channel tracking and Google Analytics monitoring, providing insights into the customer journey across various platforms such as LinkedIn, Facebook, Twitter, Instagram, and the company's website. The partnership, which began in January 2020, is ongoing. The tech firm's senior digital channel strategist worked primarily with two members of the Ality team, Katie, the Account Manager, and Ben, the Owner.

When Barry M Cosmetics, a leading British colour cosmetics company, needed assistance to enhance brand awareness, follower growth, and engagement on their social media platforms, they turned to Ality. Their goal was to increase visibility and engagement across all of their posts, making assets work harder and be more visible than they could be organically. Ality was chosen after extensive research and came highly recommended. Initially handling the cosmetics company's Facebook platform, Ality was able to increase impressions by millions and boost engagement by 200%. They also managed the launch of the company's Lip Kit products with a creative concept that resulted in the most viewed video of the year with a 90% love sentiment from viewers. Currently, Ality also manages the Instagram and Amazon paid advertising for Barry M Cosmetics. The Head of Marketing Communications at Barry M has worked closely with Ben, the founder of Ality, and at least one other team member for two years.