ality

Ality was hired by a firm providing technology for online grocery companies to establish their social media recruitment presence. The project involved content creation for recruitment pages, including design assets and copywriting, and managing the content calendar. Ality also undertook cross-channel tracking and Google Analytics monitoring, providing deep insights into the customer journey through various platforms like LinkedIn, Facebook, Twitter, Instagram, and the firm's web pages. The project started in January 2020 and is ongoing, with plans to expand into paid search.

Barry M Cosmetics, a leading British colour cosmetics company, employed Ality to enhance their social media marketing. The goal was to drive brand awareness, follower growth, and engagement. Ality was tasked with increasing visibility and engagement across all posts and providing fresh, competitive ideas. The agency not only significantly grew the company's impressions and engagement on Facebook but also successfully launched their Lip Kit products with the most viewed video of the year, receiving a 90% love sentiment from viewers. Ality now manages the company's Instagram and Amazon paid advertising, continuing their successful partnership.