align.me

Align.me was hired by Terra Firma Industries, a structural composites company, to bring structure to their marketing activities, enhance lead generation and nurture, train their internal team, and develop visibility across the sales and marketing funnel. The company also aimed to generate content, manage paid searches, and develop and drive specialist campaigns. Align.me was selected due to its close geographic location, great culture fit, good value for cost, and alignment with the company's values. The team from align.me, consisting of 2-5 employees, provided full-suite marketing support.

They trained Terra Firma's inexperienced team, transforming them into a skilled team capable of implementing all marketing activities from ground zero. Initially, align.me was very hands-on in all implementation, but gradually shifted to providing planning, guidance, and technical support for general and specialized marketing campaigns. The scope of work included specialized targeting, campaign planning, building, execution, and follow-up, as well as comprehensive marketing metrics, Google and Bing/MS ads, and web development.

Align.me also offered technical and other web support, SEO, SEM, keyword planning, graphic and design skills, copy creation, presentation and webinar building, website management, and specialized product launches within minimal budgets. They also provided full integration across marketing and sales metrics and ongoing support for all stages of marketing staff recruitment. Align.me's work has been integral to Terra Firma's marketing activities, providing structured marketing planning processes, structured training, and data-driven decision-making support throughout the entire process. The client expressed satisfaction with align.me's work, stating that they have become a part of the Terra Firma family and know their systems and processes backwards.